New Operational Messaging System Takes Off at NBAA

Orlando, FL — Fleet communication got a whole lot easier this week with the North American launch of Spidertxt 2.0 at NBAA.

Spidertxt 2.0 is the latest product from Spidertracks, who are dedicated to connecting aviation operators with their people and assets, from anywhere in the world.

Operational messaging isn't anything new in aviation — but like many things in the industry, it’s been limited to archaic legacy systems that are awkward and clunky and cost the Earth to engage in, says Spidertracks CEO Dave Blackwell.

"Instead of just building a better version of the architecture and front-end design that already existed, we went back to basics and engaged with our customer base to figure out which issues aviation operators around the world were trying to solve.

“By really understanding the requirements of our customers' businesses and what matters the most to them, we’ve been able to deliver a simple and effective solution that meets their needs. We found that people wanted to make use of the mobile devices that were already part of daily operations as opposed to adding any additional kit to the aircraft. Spidertxt 2.0 was designed both to be simple enough to run on an iOS or Android device and to work anywhere in the world through satellite communication,” he says.

“In what’s likely an aviation first, users can now send and receive operational messages across all levels of the business, whether they’re in the office, on the golf course, or climbing through 10,000 feet. Spidertxt 2.0 utilizes our cross-channel communication platform (GC3), which enables simple two-way communication."

On top of allowing businesses to stay connected, Spidertxt 2.0 helps deliver financial savings directly to a business’s bottom line.

Operations teams often have more access to information than pilots do, simply because they work in a connected office instead of a remote cockpit. They can see weather that may require a diversion or can communicate with people on the ground about plan changes. Spidertxt 2.0 enables operations teams to share their information with pilots anywhere in the world and to avoid waiting for an aircraft to be in the wrong place.

"When organizations can see their assets and communicate seamlessly across their operations, they can manage their businesses easier and better. It's just that simple."

About Spidertracks

Spidertracks is a New Zealand-based company that specializes in satellite-based real-time aircraft tracking and communications. The company has changed the face of the tracking environment through the introduction of their portable and cost-effective tracking devices known as “Spiders.”

The Spider is a lightweight, compact, fully portable device weighing only 5.5 oz (160g) that integrates all the necessary tracking and safety components inside a single compact box. The flight data is then displayed by Spidertracks on web-based and mobile applications and can be accessed from anywhere in the world.

Spidertracks' mission is to increase the safety and operational efficiency of aviation businesses and their people. Through the development of creative and intuitive products Spidertracks delight their customers.

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